Taking Branding to a Whole New Level

With the new USAID branding initiative, you see the handshaking logo with "USAID - From the American People" pretty much everywhere here in Aceh province. The banners are stretched across meeting places, some people wrap the banners around their wooden shacks as a shield from the high winds, and the stickers are attached to bright red wheelbarrows that are being wheeled up and down the roads. As evident by the picture below, our staff here in Aceh are taking branding to a whole new level. Around the office, the USAID - From the American People stickers have been tagged on everything, from pencil sharpeners to plastic mugs, to baseball hats, to electric mosquito swatters...